In this world of social media, there are a few folks who stand out above the rest. They seem to be the ones who “get it.” They Twitter often, blog often, use video and podcasts, speak at conferences, and do all of it really well. They’re the ones you see posting a couple hundred Tweets a day, and you wonder, “Do they sleep?”
I decided to try to crack open the psyche of a few of these social media gurus to see how they work on a daily basis — what applications do they use and why? Over the course of 6 days, I’m going to feature one person per day and show the apps they use to get their jobs done.
Our fifth social media sage in this series is the one-and-only Mitch Joel. Mitch is president of Twist Image (pronounced ih-majz), Business Columnist at CanWest MediaWorks, and author at Hachette Book Group USA. You may know of his blog, Six Pixels of Separation. Once referred to as the “Rock Star of Digital Marketing,” Mitch gives a great presentation on marketing yourself. This guy’s a cool character when it comes to all things blogging, podcasting, and digital marketing in general. To meet him, he might remind you of a young Lex Luthor, but then you realize he’s smarter than Lex Luthor. Let’s just be glad he uses his genius for good.
So when I asked Mitch what applications he uses on a daily basis, I was prepared for the deluge of apps, sites, widgets, blogs, tools, and utilities one might expect a Mitch Joel to use. To my surprise, his reply was classic — and classically Mitch:
“I don’t really work like that. I have a Google Reader screen and that’s about it BORING!!!”
Not at all, Mitch. Not at all.
Tomorrow, Jason Van Orden.